Brand Marketing Lead

About the role

We are seeking an evolved, well‑rounded marketing leader to take full ownership and accountability for assigned brands. As Brand Lead, you will drive brand health, full‑funnel GTM strategy, and business growth across both push and pull marketing disciplines.

Key responsibilities

• Business Growth & Strategy: Craft scalable, data‑driven brand strategies across the entire funnel, develop research‑backed segmentation, and lead community creation within targeted subcultures.
• Brand Equity & Campaign Management: Curate audience‑centric push and pull campaigns tailored to user consumption behaviors and life stages, partner with BMC teams to author briefs and optimise campaigns across media platforms.
• Brand Partnerships & KOL Management: Collaborate with agencies to select and engage ambassadors, influencers, and brand partnerships that deliver measurable growth.
• Leadership & Team Culture: Direct Marketing Specialists and collaborate across BMC departments to foster a high‑performing, best‑in‑class organisational culture.
• Budget & Financial Oversight: Ensure projects are executed within budget and schedule, monitor data, run competitive scans, and track cost‑drivers for maximum efficiency.

Required profile

• 8–10 years of brand management experience, especially with luxury brands, service industries, and brand planning/strategy.
• Proven track record of building or transforming brands, supported by proof of concepts, citations, or marketing effectiveness awards.
• Strong grasp of performance metrics (CTR, CPL, CPM, ROAS) and conversion‑rate optimisation (CRO) across sales funnels.
• Demonstrated ability to craft sharp ad briefs (copy, scripts, visuals) that yield top‑performing creative outputs.
• Hands‑on familiarity with modern AI tools such as ChatGPT, OpusClip, Veo, Runway, and Nano Banana.
• Data‑driven decision‑maker with excellent English oral and written communication skills.

Required skills

• CTR
• CPL
• CPM
• ROAS
• CRO
• ChatGPT
• OpusClip
• Veo
• Runway
• Nano Banana