SEO Manager

About the role

Join Nestlé Business Services as an SEO Manager and become the single point of contact for search initiatives across multiple markets. You will shape holistic search strategies—including SEO, SEM, eRetail, and Voice Search—to help the business meet its e‑business objectives efficiently.

Key responsibilities

• Lead and support search initiatives to achieve e‑business goals in assigned markets.
• Design, manage, and optimise paid and organic search programmes across search engines, e‑retail platforms and voice assistants.
• Own relationships with search agencies, delivering performance and optimisation reports.
• Build search capability within market teams through training, workshops and documentation.
• Assess search maturity of brands and create tailored Search Packs.
• Promote global SBU and Search 2.0 frameworks across markets.
• Develop and localise keyword strategies aligned with business objectives.
• Provide actionable insights through regular performance reporting.
• Ensure full utilisation of IBS services and MSE solutions.
• Monitor SEO/SEM trends and emerging technologies, sharing recommendations.

Required profile

• Minimum 5 years in digital marketing, with at least 4 years focused on SEO.
• Proven experience in holistic search (SEO, paid search, eRetail) and international SEO projects.
• Agency background and experience managing at least two direct SEO reports for 2+ years.
• Experience working with large FMCG brands and complex organisational models.

Required skills

• SEO
• Paid Search
• eRetail
• BrightEdge
• Voice Search

What we offer

• Hybrid work model with one onsite day per week.
• Opportunity to influence global search strategy for a leading food & beverage company.
• Collaborative environment with internal and external partners such as Google, Amazon and BrightEdge.